Chrysler names Bigland to lead Alfa Romeo brand in North America

DETROIT — Chrysler Group, rolling out sales of the Alfa Romeo 4C sports car in the U.S., has picked Reid Bigland to lead the Italian sports car brand’s return to North America.

Bigland, 47, one of the rising stars at Fiat Chrysler Automobiles, had been head of the company’s fast-growing Ram brand. Robert Hegbloom, 50, director of Ram, will take over for Bigland, Chrysler said today in a statement.

Bigland’s post at Alfa is a new position, and he retains his responsibilities as head of Chrysler’s U.S. sales and CEO of Chrysler Canada.

The moves are effective immediately.

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