Alfa dealers urged to offer luxury services

DETROIT — Chrysler Group expects Alfa Romeo dealers to provide luxury services — such as home pickup and delivery for repairs — despite having only a handful of cars to sell for the next two years.

Only about 1,500 of the 4C two-seater — the first new Alfa Romeo on sale in the United States since 1995 — are to be sold annually in the United States and Canada.

The first batch of 87 Alfa Romeo dealerships will receive 4Cs this month, the company said. The midengine car starts at $55,195, including shipping. The company promises a full lineup of vehicles to arrive starting in 2016.

Chrysler executives say they expect Alfa Romeo dealers to offer customers luxury services, such as home pickup and delivery of vehicles for service and technician-led performance briefings.

For the complete story: http://www.autonews.com/article/20140830/RETAIL/309019981/alfa-dealers-urged-to-offer-luxury-services