Archive for August, 2014

Alfa dealers urged to offer luxury services

DETROIT — Chrysler Group expects Alfa Romeo dealers to provide luxury services — such as home pickup and delivery for repairs — despite having only a handful of cars to sell for the next two years.

Only about 1,500 of the 4C two-seater — the first new Alfa Romeo on sale in the United States since 1995 — are to be sold annually in the United States and Canada.

The first batch of 87 Alfa Romeo dealerships will receive 4Cs this month, the company said. The midengine car starts at $55,195, including shipping. The company promises a full lineup of vehicles to arrive starting in 2016.

Chrysler executives say they expect Alfa Romeo dealers to offer customers luxury services, such as home pickup and delivery of vehicles for service and technician-led performance briefings.

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Chrysler names Bigland to lead Alfa Romeo brand in North America

DETROIT — Chrysler Group, rolling out sales of the Alfa Romeo 4C sports car in the U.S., has picked Reid Bigland to lead the Italian sports car brand’s return to North America.

Bigland, 47, one of the rising stars at Fiat Chrysler Automobiles, had been head of the company’s fast-growing Ram brand. Robert Hegbloom, 50, director of Ram, will take over for Bigland, Chrysler said today in a statement.

Bigland’s post at Alfa is a new position, and he retains his responsibilities as head of Chrysler’s U.S. sales and CEO of Chrysler Canada.

The moves are effective immediately.

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AROC awards 2016 national convention to A.L.F.A., Inc.

On Thursday, July 24, at the 2014 convention, the board of directors of Alfa Romeo Owners Club (AROC) awarded the 2016 national convention to A.L.F.A., Inc of Tennessee.

Nashville will be the host city on June 16-19, 2016. Events and venues will be announced in the near future.

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