Alfa to add 8 nameplates as part of 5 billion euro relaunch

May 6, 2014 17:18 CET

TURIN — Fiat Chrysler CEO Sergio Marchionne hopes that investing 5 billion euros ($7 billion) in Alfa Romeo will reverse a decade of losses and seven years of collapsing sales at the sporty brand.

Fiat will add eight new Alfas with the goal of boosting the brand’s global sales to 400,000 vehicles in 2018 from 74,000 last year.

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