Alfa business plan and models to be announced May 6

Jennifer Clark
Automotive News Europe
May 2, 2014 06:01 CET

MILAN — Fiat-Chrysler CEO Sergio Marchionne faces a tough task in turning around the automaker’s operations in Europe, analysts say, after losing 2.15 billion euros in the region in the past three years.

Marchionne’s revival plan for Fiat’s struggling European business, which includes the Fiat, Alfa and Lancia brands, will be part of his wider unveiling of a new strategy for all of Fiat Chrysler on May 6. The CEO aims to exploit the synergies of the fully combined auto group.

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