Alfa Romeo grows up, reveals first Crossover

Alfa Romeo has revealed its first-ever crossover vehicle at the 2016 Los Angeles Auto Show. Named after a mountain pass in the Italian Alps, the Stelvio will compete in a scalding-hot segment.

When it goes on sale sometime next year, this lustily styled crossover should give established nameplates like Audi Q7, BMW X5 and Mercedes-Benz GLE-Class a run for their fat stacks of cash, but with more passion and Italian flair.

To read more on the new Crossover and see photos, click link below.

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Denise McCluggage Passes

MONTEREY, Calif. – May 7, 2015 – The following is a statement from Gill Campbell, CEO/General Manager of Mazda Raceway Laguna Seca, on the passing of legendary sports car racer and journalist Denise McCluggage, who passed away May 6 at the age of 88:
She was the keynote speaker at the 2013 AROC National Convention in California

Denise was a pioneering leader in the world of motorsports. Her accomplishments behind the wheel of a sports car as well as a journalist were unparalleled. She earned race-winning trophies, awards for her writing from a very unique perspective, and well-deserved induction into multiple halls of fame. On top of that, she was a fashion trendsetter with her hallmark polka dot driver’s suit and helmet. I had the great fortune of spending time with her over the years and I was in awe every time I was in her presence. She will be dearly missed but her powerful legacy will live on.

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“Arese: June 24 will reopen the Alfa Romeo Museum”

Arese: reopening museum Alfa Romeo

The Alfa Romeo Museum in Arese will reopen next summer. This was announced Tuesday, March 24 Alfredo Altavilla, executive Fca, during the ceremony of seventy cars Expo. The day chosen for the reopening of the halls aresine is 24 June – when the universal exhibition will be started almost two months – on the occasion of the 105th anniversary of the automobile and the presentation of a new model of the Alfa.

The news of the reopening of the structure was circulating for some time. Last January Sergio Marchionne at the Motor Show in Detroit had anticipated that the structure would be reborn. But the announcement did not follow any indication of a possible date, as was the case Tuesday.

The museum will reopen after a forced closure of more than four years. The area was closed to the public in February of 2011 after some differences on the redevelopment of the Ministry of Culture and Fiat. Since then, no longer able to walk in the halls in which are preserved some real beauties on wheels.

A rare and valuable collection. In the rooms of the museum of the snake are preserved pearls of Italian, as the Alfa Romeo 159 – designed by Gioacchino Colombo – with which Juan Manuel Fangio won the world championship of Formula 1 in 1959. It is original copies, whose value would be over 50 million Euros.

For the moment were not disclosed rendering of how it will look the renovated structure; according to rumors, the project includes a section (enlarged) devoted to vintage cars, a bookshop and a showroom dedicated to new models, plus a new space events.

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Alfa Romeo tipped for motorsport return

Posted: Tuesday at 8:58am

Legendary Italian marque Alfa Romeo has been tipped as a potential supplier for the FIA’s planned new F2 category, according to sources in Italy.

Last Friday, the FIA’s World Motor Sport Council approved the creation of a future FIA F2 Championship, aimed at bridging the gap between F3 and F1 and completing its single-seater ladder that starts with F4.

A detailed F2 project will be submitted to the WMSC in July. Interested promoters will then be sought, although a date has not yet been given as a target launch season.

The Ferrari/Alfa link

Former Ferrari F1 team principal Stefano Domenicali is in charge of the planning of the new series in his role as president of the FIA’s single-seater commission.

The championship will be one-make, with sources in Italy suggesting that Ferrari is keen to supply the engine in the form of a non-hybrid V6 – perhaps badged as Alfa Romeo.

Ferrari chairman Sergio Marchionne has made it clear he aims to push the Alfa brand back into the limelight in the future, and declared last year: “Our industrial international network will especially focus on Alfa Romeo, and this brand will represent the best that Italy has to offer.”

A brand with huge history

Since exiting the touring car arena in the mid-2000s, Alfa has had no official representation in motorsport. It first raced in 1911, and went on to win the first two Formula One World Championships.

It has since raced sporadically in F1 as a constructor and engine supplier, and provided IndyCar and F3 powerplants too.

At Marchionne’s behest, Alfa logos have appeared on this year’s Ferrari F1 challenger.

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URGENT A.L.F.A., Inc. event this Saturday

We have been invited to view the new Alfa Romeo 4C in Huntsville AL at Alfa of Huntsville, 6533 University Drive Northwest, Huntsville, AL 35806.

They are expecting us to arrive at 10 AM this Saturday Feb. 7. The dealership will treat us to pizza at lunch time. So we want to have a good turn out to show our support. Please drive your Alfa to this historic event!

Please RSVP to Larry Smith at by noon Thursday if you are coming. The dealer needs a headcount for lunch.

Sorry for the short notice, but a new 4C just arrived, and the way they are selling, there is no guarantee it will sit there very long.

Alfisti in the Central time zone will likely want to come south on I-65 to Athens AL, and then go East on US 72 all the way to the dealership.

In the Eastern zone, join US 72 around South Pittsburgh, TN and follow US 72 West all the way to the dealership.

In the middle, South on US 231 to US 72 West and follow 72 West all the way to the dealership.

US 72 is University Drive.

Feel free to form up groups and drive in together.

Let’s show up with a bunch of Italian lovelies in Huntsville Saturday morning.

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Alfa Romeo set to launch first SUV in 2016

January 12, 2015 11:17 CET

MILAN (Bloomberg) — Alfa Romeo is finalizing the development of its first SUV as the revival of the sporty brand takes shape.

The compact SUV will likely be unveiled in 2016 following a midsize sedan that is slated to premiere this year, said people familiar with the matter.

The two models will both be based on rear-wheel-drive technology dubbed Giorgio, which has been developed by an engineering team led by former Ferrari managers, said the people, who asked not to be identified because the plans are private. Fiat Chrysler declined to comment on specific Alfa Romeo product plans.

The SUV will likely be produced alongside the sedan at the Cassino plant near Rome, the people said. By basing the two cars on similar technology, Fiat Chrysler aims to cost costs, as a new model costs about $1 billion to develop compared with investment of less than $300 million to adapt existing technology, Marchionne said last year.

The SUV, codenamed Project 949, will be similar in size to the Audi Q5 and BMW X3. It will be the first model to offer a new high output V-6 diesel that is part of the brand’s new high performance engine range.

Alfa Romeo plans to present the sedan, which has been referred to as Giulia, on June 24 to celebrate the brand’s 105-year anniversary. The presentation will be held at the Alfa Romeo museum outside Milan, where the carmaker was founded.

The two cars are critical to Fiat Chrysler Automobiles NV’s strategy to transform the niche Italian manufacturer into a luxury brand capable of challenging BMW and Audi.

CEO Sergio Marchionne plans to spend 5 billion euros ($5.9 billion) on Alfa Romeo’s overhaul to tap into the cachet that lingers from cars like Duetto Spider driven by Dustin Hoffman in the film “The Graduate.”

With a plan to roll out eight new models by 2018, including two SUVs, the brand is seeking to increase sales more than fivefold to 400,000 cars. The expansion will come mainly for China and North America.

As part of its return to the U.S. market, Alfa Romeo will present the open-top spider version of the $53,900 4C sports car at the Detroit auto show. U.S. dealers say demand is strong.

Missed target

“We’re delivering Alfas as fast as we can get them,” said Chuck Eddy, a Fiat Chrysler dealer near Youngstown, Ohio. “We’re excited. We’re looking to build a new facility, and we wouldn’t do that if we didn’t feel positive about the brand.”

Still, Alfa Romeo may only reach half its target. IHS Automotive forecasts 2018 deliveries of about 200,000 cars from less than 70,000 last year.

The goal’s “pretty ambitious,” said Michelle Krebs, a senior analyst at With U.S. sales growth plateauing, “the pie isn’t growing so they’ll have to take that share from somewhere. But where?”

Alfa Romeo’s revival is critical to Fiat Chrysler’s upscale strategy, which calls for vehicles to be made in the company’s under-used Italian factories for sale worldwide. The company’s problems in Italy contributed to 141 million euros in European losses in the first nine months of 2014.

“There’s room in the U.S. consumer’s mind for another luxury brand, if done well,” said Richard Hilgert, a Chicago-based analyst with Morningstar Inc.

Luca Ciferri contributed to this report

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